I Call It _____

"I Call It _____", is a widely recognized internet meme and catchphrase often depicted in images or videos. It typically refers to a unique, often unconventional, or humorous creation, dish, or concept. The blank space is filled with a self-proclaimed, arbitrary, or distinctive name given by the creator or presenter of the item.

🤨 Meaning

The phrase "I Call It _____", signifies the act of assigning a personal, informal, or sometimes nonsensical name to something that either lacks a standard designation or has been modified/created in a distinctive way by the speaker. It frequently carries a humorous or ironic tone, highlighting the speaker's subjective interpretation or pride in their unique creation, regardless of its perceived quality by others. It implies a sense of ownership and personal branding over the item in question, often with a playful or defiant attitude towards conventional naming.

📖 Origin

The phrase "I Call It _____", gained significant popularity and meme status primarily from an iconic episode of the reality television show Kitchen Nightmares featuring celebrity chef Gordon Ramsay. In Season 6, Episode 16, known as the "Amy's Baking Company" episode (aired May 10, 2013), Ramsay confronts the owner, Samy Bouzaglo, about a dish. When asked what a particular dish was, Samy famously replied, "I call it... Salmon Burger." The awkward pause, the unconventional naming of a seemingly simple dish, and Ramsay's exasperated reaction made the clip go viral. This specific interaction, widely shared on platforms like YouTube (e.g., search "Gordon Ramsay Amy's Baking Company Salmon Burger"), became the template for applying "I Call It _____", to various unique or questionable creations across the internet.

🎙️ Usage

"I Call It _____", is best suited for informal, humorous, or creative contexts where one wishes to playfully assign a unique name to something they have made, discovered, or conceptualized. It's particularly effective when the item is unconventional, a mash-up, or simply something the speaker feels deserves a distinctive, personal label.

Here are some common scenarios and examples:

• Naming a new, unconventional recipe or food combination:
  • "I just threw together leftover pasta, hot sauce, and pickles. I call it... 'Midnight Madness Pasta'."
  • "This smoothie has spinach, coffee, and peanut butter. I call it... 'The Morning Monster'."
• Describing a strange or improvised object/contraption:
  • (Showing a makeshift phone stand made of books and tape) "It's not pretty, but it works. I call it... 'The Desk Dynamo'."
  • (Referring to a unique fashion choice) "I paired a tie-dye shirt with a business suit. I call it... 'Corporate Hippie Chic'."
• Humorously labeling a personal habit or situation:
  • "When I procrastinate by cleaning my entire apartment, I call it... 'Productive Avoidance'."
  • "My ability to nap anywhere, anytime? I call it... 'Instant Recharge Mode'."
• Giving a 'pet name' to something abstract or a concept:
  • "My philosophy of always having snacks on hand? I call it... 'Emergency Edible Preparedness'."
  • "That feeling when you finish all your chores early on a Sunday? I call it... 'Weekend Victory'."

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